TAMPA, Fla. – A new luxury hotel and condominium tower in Tampa is now officially under construction following a groundbreaking ceremony on Wednesday.

Pendry Tampa and Pendry Residences Tampa will be a 39-story tower featuring 220 hotel rooms and 207 condos at 100 North Ashley Drive, right along Tampa’s Riverwalk.

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Construction crews started work Monday on a 5-star hotel and luxury condo building right off the Riverwalk in downtown Tampa.

Pendry, the new 38-story luxury tower, is being built with urban luxury in mind.

“Our sales have exceeded expectations, we’ve already sold over $160 million worth of condos,” said Reid Boren, one of the project’s developers.

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